Our story

fish21 is a value-led organisation established to help advance sustainability in the recreational fishing sector. We provide the secretariat for the Eden Sustainability Declaration – a voluntary signatory-led initiative for the angling trades. As a Global Ghost Gear Initiative partner, we also work to develop solutions to end-of-life fishing gear worldwide to reduce marine by-catch and promote catch and release. 

Our founder

Stuart McLanaghan is a recognised sustainable business and environmental specialist, a Fellow of the Institute of Environmental Management and Assessment, and a Chartered Resource and Waste Manager. He has extensive executive-level experience advancing sustainability for major public and private clients, including the UK Prime Minister’s Cabinet Office. Stuart has been a sustainability features writer for Tackle Trade World and ran workshops on sustainability at EFTTEX 2018 and 2019. A lifelong angler, he undertook a sabbatical as a fishing instructor on England’s River Tyne.