fish21 is a value-led organisation working to advance sustainability in the recreational fishing sector …

Our aims:

Create environmental and social value, not just economic value in angling products and services

Build client brand following and employee satisfaction through environmental and social responsibility

Develop sustainable angling solutions for today’s and future generations

Use innovation to continuously drive sustainability in new product development

Join fish21’s Facebook Group

Join our group and stay up to date with all fish21’s latest news and activities.

Have you say: angling baits and sustainability

In what is believed to be a first, fish21 has conducted and anglers’ survey on angling baits and sustainability. The published report can be downloaded here. 

Eden Sustainability Declaration


Get proactively involved and help create the sustainable angling trades sector you’d like to see for today and future generations. All manufacturers have a responsibility to both minimise negative environmental impacts during production and promote responsible product use. For more information click here

Sustainable Line Use Infographic Launched

fish 21 is a Global Ghost Gear Initiative partner working on national initiatives to support implementation of the UN’s Global Goals and solutions to lost fishing gear. To coincide with U.N. World Environment Day, we launched our joint infographic on sustainable fishing line use.

Beat Plastic Pollution Webinar

‘Beat Plastic Pollution’ – this year’s U.N. World Environment Day theme – a call to action to combat one of the great environmental challenges of our time. fish21 presented to 900+ people worldwide on sustainable fishing line use at IEMA’s webinar. Our presentation (starts at 22.54 mins).

Inline Circle Hook Infographic Launched

In support of World Sea Turtle Day (16th June), fish21 partnered with SingleHooks to launch our infographic on using certified inline circle hooks to aid live release of marine by-catch. Please contact us to discuss fish21’s proposed universal circle hook certification scheme.

Anglers Lead Weight Recycling Scheme

In 2017 fish21 developed a proposal for a voluntary national scheme to remove lead from angling by promoting its safe disposal by financially incentivise anglers to hand-in lead weights and purchase non-toxic alternatives. Please contact us for more information.

Anglers Line Recycling Survey

fish21 is delighted to be a supporting organisation to the Anglers National Line Recycling Scheme and prepare the executive summary report on their line survey, together with the Global Ghost Gear Initiative.

Inline Circle Hook Certification Scheme

In 2017, fish21 developed a proposal for a voluntary universal inline circle hook certification scheme to aid successful catch-and-release. This is currently being progressed through stakeholder engagement. Please contact us for more information.